What kind of toys do little girls play with? Do toys influence decisions on how engineering is perceived by girls as they grow up?
When Debbie Sterling looked to buy toys for her friend’s children, there wasn’t much of a selection to explore her engineering passion. So with her savings, support from family, and a lot of research, she designed and developed
GoldieBlox is construction toy and book series, targeted at girls, starting at age 6. Goldie is creative kid who likes to invent things. With Goldie’s help, you read instructions and design a solution to a problem. Goldie is not afraid to fail, she never gives up. Goldie’s friends, a well-dressed bear, pretty ballerina dolphin, and cute puppy, join in the fun to create wonderful things that connect, twirl and swivel. SolidWorks Model GoldieBlox
GoldieBloxis more than just a game. It is a movement to show little girls the magic of engineering. In the US, American Society of Engineering Education (ASEE) statistics report 18% women engineering graduates. Women find other careers after graduation in business, medicine, and law, never practicing their degree. Simply attend a American Society of Mechanical Engineering (ASME), IEEE or SolidWorks user group meeting and you are at 5% women, or less.