GoldieBlox - The Magic of Engineering for Little Girls

MelissaOn May 06, 2013

What kind of toys do little girls play with? Do toys influence decisions on how engineering is perceived by girls as they grow up?

When Debbie Sterling looked to buy toys for her friend’s children, there wasn’t much of a selection to explore her engineering passion. So with her savings, support from family, and a lot of research, she designed and developed




GoldieBlox is construction toy and book series, targeted at girls, starting at age 6. Goldie is creative kid who likes to invent things. With Goldie’s help, you read instructions and design a solution to a problem. Goldie is not afraid to fail, she never gives up. Goldie’s friends, a well-dressed bear, pretty ballerina dolphin, and cute puppy, join in the fun to create wonderful things that connect, twirl and swivel. SolidWorks Model GoldieBlox




GoldieBloxis more than just a game. It is a movement to show little girls the magic of engineering. In the US, American Society of Engineering Education (ASEE) statistics report 18% women engineering graduates. Women find other careers after graduation in business, medicine, and law, never practicing their degree. Simply attend a American Society of Mechanical Engineering (ASME), IEEE or SolidWorks user group meeting and you are at 5% women, or less.


Romotive turns your iPhone into a programmable robot with help from SolidWorks

MelissaOn April 30, 2013

(Soon to be) San Francisco-based Romotive recently announced Romo, a programmable robot that uses your iPhone or iPod Touch as its brain. Using a simple app-based interface, kids as young as eight can program Romo to perform a wide variety of tasks, as well as communicate with other people around the world. Romotive's design team used SolidWorks to create Romo, and a recent feature video on CNN.com shows the software in use during the design process. You can see it here







Like another SolidWorks customer, Aldebaran Robotics, Romotive sees Romo as having possible theraputic applications for children with autism. In some situations, it's easier for autistic children to interact with robots than people due to their predictable range of responses, non-threatening appearance, and comfort with repetition.

We at SolidWorks are excited to see companies taking new approaches to the field of robotics, and with a price of only $149, Romo could help get a whole new generation of kids excited about a career in the field. You can learn more about Romo on the Romotive website.